Planters / A Nut Above
When you kill off your 105 year old mascot, you have to bring him back with a bang. For Super Bowl 2021, Planters decided to bow out of the Big Game and put their money where it mattered.
We brought Mr. Peanut back, but this time, packed with a whole lot more substance - just like our nuts. His goal? Spend the 5 million we would have spent on a Super Bowl ad, on people who did Little Acts of Extraordinary Substance throughout the year.
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Digital, Cross-platform social activations
Role: Associate Creative Director
Credits
Chief Creative Officer: Rob Lenois
Group Creative Director: Mike Pierantozzi
Creative Directors: Vince Lim & Matt Herr
Associate Creative Directors: Jes Vallee, Chelsea Furlong, Bobby Glennon
Art Directors: Jill Archibald, Arrie Hurd
Copywriters: Zach Schweikert, Katie Haller