Stella Artois / Spending Time
Cancelling plans has become too easy, and far too common. For Leap day 2020, Stella Artois set to inspire people to “uncancel” their plans, but showing them much “time together” is really worth on the only day of the year where extra time is gifted to us. To follow up, viewers could submit receipts of Stella Artois shared with loved ones on Leap Day and receive a rebate.
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Longform Digital, Digital Activation
Role: Associate Creative Director
Credits
Director: Kris Belman
Group Creative Director: Adam Lock
Creative Director: Tim Clarke
Associate Creative Director: Jes Vallee
Senior Art Director: Chris Greer,
Senior Copywriter: Rob Sabalvaro
Producer: Alex Lao