Stella Artois / summer Like You’re On Vacation
Vacation is a time for treating yourself. However, our consumers, who typically pick up a Stella when they want to do this, were opting for classically “summery” beverages, over Stella Artois.
We decided it was time to change that by launching a campaign, featuring Idris Elba, that introduced vacation as a mindset and made home a place you want to write home about. We then introduced this mindset to regional locals, further emphasizing that you can “summer” from anywhere.
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:30 + :15s TVC
OOH - Regionally Customized
Digital
Social
Role: Associate Creative Director
Credits
Director: Henry Scholfield, Idris Elba
Group Creative Director: Adam Locke
Creative Director: Tim Clarke
Associate Creative Director: Jes Vallee
Senior Creative: Keith Scott
Senior Creative: Paul Johnson
Senior Art Director: Alison Cooper
Senior Copywriter: Phoebe Rowe