Budweiser / One Last Ride
Dale Earnhardt Jr. retired in November of 2017. Since the best years of his career were spent in the Bud #8 car, we felt it only right to pay tribute.
To do so, we brought the Bud car back for one last lap at Daytona International Speedway - the track that had witnessed some of the most emotional moments in Dale's career. When paired with archival footage from Dale's many years driving #8, the Bud Car's last lap became a literal trip down memory lane.
To give this tribute the emotional that it deserved, we set the video to one of Dale's favorite songs, Lord Huron's "The Night We Met."
Oh, and I got to ride around the track at 140+ in a picture car, so that was pretty cool.
-
Longform Digital
Role: Senior Art Director
Awards
2018 Cannes Lions - Social and Influencer Lions - Social Video - Shortlist
2018 Sports Clios - Film - Short Form - Silver
2018 Sports Clios - Branded Entertainment & Content - Film - Bronze
2018 Webby Awards - Food & Beverage - Shortlist
2018 Webby Awards - Video Longform - Recognized
Credits
Director: Ritesh Gupta
Chief Creative Officer: Steve Babcock
Group Creative Director: Chris Bradley
Creative Director: Todd Bradley
Associate Creative Director: Harry Barron
Senior Art Director: Jes Vallee
Senior Copywriter: Tory Dickerson