Budweiser / Harry Caray’s Last Call
Just a few days before the start of the World Series, our team was briefed by our client to create a video in the event the Chicago Cubs won, which would end a 108-year drought.
The video, dubbed "Harry's Last Call," reimagined how legendary Chicago sportscaster and former Budweiser spokesman, Harry Caray, would have called the momentous game. When the Cubs won, we edited this video through the night and released it the next morning.
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Longform Digital, TV (2nd spot after Game 7)
Role: Senior Art Director
Recognition
2017 Cyber Lions - Shortlist - Real Time Response - Social
2016 #TheYouTubeAd Of The Year - “Ad That Goes Straight To The Heart”
2016 Telly Awards - Silver - Branded Content & Entertainment in General - Social
2016 Telly Awards - Silver - Branded Content & Entertainment in General - Viral
2016 Telly Awards - Silver - Video/Shows/Segments in General - Sports
2016 PR Week Brand Film Festival - Winner
2016 Shorty Awards - Gold Distinction - Live Event Coverage
2016 Shorty Awards - Finalist - Facebook Video - Harry Caray’s Last Call
Credits
Director: Ritesh Gupta
Chief Creative Officer: Steve Babcock
Group Creative Director: Chris Bradley
Creative Director: Todd Bradley
Associate Creative Director: Harry Barron
Senior Art Director: Jes Vallee
Senior Copywriters: Tory Dickerson & Chelsea Furlong