Budweiser / #TunnelNotTonnel
New Yorkers love to get pissed.
So, when The Port Authority of New York made the heinous decisions they did when decorating the Holland Tunnel for the Christmas Season, New Yorkers did just that.
With a brewery just down the road, we decided to join in, matching the brewery to The Holland Tunnel in solidarity, and vowing to change it only when one man’s viral petition dreams were were made a reality.
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Twitter Real-Time | Viral with over 92 million impressions
Awards
2018 Shorty Awards Gold - Call To Action
2018 Shorty Awards Finalist - Real Time Response
Credits
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harry Barron
Senior Art Director: Jes Vallee