Budweiser / Reprinting History
Today, only 61% of ads positively portray women. As one of the most iconic brands in advertising, Budweiser has played a role in perpetuating the issue of gender inequality.
In honor of International Women’s Day on March 8, 2019, we joined the advisory board of #SeeHer, an organization devoted to the accurate portrayal of women in media and advertising. We announced the partnership by recreating three of Budweiser’s historically sexist print ads of the 1960’s and reimagining them for the modern day.
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Print Campaign: Ran in The New York Times, The LA Times, and The Chicago Tribune.
Role: Associate Creative Director, Art
CREDITS
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Directors: Todd Bradley & Harry Barron
Associate Creative Directors: Jes Vallee & Chelsea Furlong
Art Director: Casey Burke
Producer: Cass Reuter